Adtech & CMP Risk Management
Adtech & CMP Risk Management
In March 2026, our California Privacy Audit found 194 services ignoring opt-out signals and showed that every CMP we evaluated failed somewhere. webXray gives adtech vendors and consent platforms forensic evidence to fix the root causes before regulators, litigators or customers come knocking.
See exactly where opt-outs fail, cookies still land, and liability starts compounding.
Validate Opt-Out Enforcement
Replay user journeys with GPC enabled and inspect the exact requests, responses, and cookies that follow. When an ad server still drops identifiers after `Sec-GPC: 1`, webXray shows the evidence immediately.
Audit CMP Integrations at Scale
Google-certified banners are still letting Google cookies through after opt-out. Audit publisher implementations across your network, separate product defects from deployment mistakes, and hand engineering a precise remediation list.
Prove Your Disclosures Match Reality
Privacy disclosures age badly when adtech stacks evolve faster than legal review. Map every cookie, pixel, endpoint, and recipient to live observed behavior so product, privacy, and sales teams are all working from the same facts.
Prioritize Revenue-Critical Risk
When 78% of cookie banners fail to protect users and public settlements keep climbing, non-compliance becomes an existential business problem. Quantify where exposure sits, which partners are affected, and what to fix first.
Replay user journeys with GPC enabled and inspect the exact requests, responses, and cookies that follow. When an ad server still drops identifiers after `Sec-GPC: 1`, webXray shows the evidence immediately.
Google-certified banners are still letting Google cookies through after opt-out. Audit publisher implementations across your network, separate product defects from deployment mistakes, and hand engineering a precise remediation list.
Privacy disclosures age badly when adtech stacks evolve faster than legal review. Map every cookie, pixel, endpoint, and recipient to live observed behavior so product, privacy, and sales teams are all working from the same facts.
When 78% of cookie banners fail to protect users and public settlements keep climbing, non-compliance becomes an existential business problem. Quantify where exposure sits, which partners are affected, and what to fix first.
When opt-out failures can trigger regulator scrutiny, partner churn, and billion-dollar exposure estimates, you need evidence that holds up. Not a banner screenshot. Not a spreadsheet. The facts.
